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Developing your social media strategy

Developing your social media strategy

October 29, 2012     / / /

Your Social Media Strategy

In your effort to grow your business you leave no stone unturned. You are out pounding the pavement and knocking on doors. Leveraging your contacts, and networking in this highly competitive environment. So why would you neglect social media as part of your business development strategy?

Social Media Marketing can be an extremely valuable tool and asset if used properly. The varying social media platforms can lend credibility to you and your company, reach a wider audience as well as a new demographic. It is vital to reach your audience and all potential customers no matter where they are.

We believe the first step in building your online presence is to look and listen. Find your target audience and pay attention to what they are saying . Now you are armed with the right information to ensure you are adding value to them and meeting their needs.

Social media is becoming such a crowded place and there is so much information that is bombarding us 24 hours a day. Stop! Focus! Know your sweet spot and focus your energy there and become the expert in that one area so when your customer thinks about that one thing they will immediately think of you and only you.

Now you have an idea of how to proceed now jump in but remember create and publish quality stuff, quality beats quantity everyday and if you are publishing quality your content will be shared by your audience elevating you to a respected voice and a trusted resource. When others reach out to you don’t ignore them remember the ultimate goal here is to establish real connections and create lasting relationships that will help your audience and you grow your business.

Create great content don’t just promote yourself all day long this is a surefire way to loose your followers. Lastly, be patient and remember Rome wasn’t built in a day. It will take time to increase your number of followers regardless of the platform you are using.

Enjoy the process.

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