Get ready! Here is a list of questions we will ask
PR/Branding/Social Media Questionnaire
What is the current state of your pr/social media efforts?
How would you describe your brand currently?
How would you describe your messaging now?
What do you do (Elevator Pitch)?
Do you think your customers/audience could define what
Who is your target audience?
What is your business strategy?
How do you differentiate yourself or how do you want to? What are you doing revolutionary to change the world / industry?
What is the hierarchy of level of attention for each brand your seeking?
How do you invision your PR/Social Media efforts impacting your business?
Day one expectations – immediate impact/help?
A year from now where do you want your business to be and how do you see your PR/Social Media assist in getting you there?
Who is your competition? Where are they strong and where are they weak?
Who do you want to emulate, company or individual.
Why should people pay attention to you?
How do you measure success as a business?
How do you measure success for sales, marketing and pr?
Describe your company’s culture?
Why is your brand, message, pr and social media important to you?
Why would your customers become evangelists for your brand? What’s in it for them?
What are you doing currently to network and market your company?
How do you generate leads? Lifecycle?
When you generate a lead what is your sales process?
What role does the media play in the growth of your business?
Are there any pr, marketing or social media strategies that you are opposed to? If so, why?
What types of information can you provide to give us an even better insight into your company?
What is your company’s story?
Going forward what kind of story do we want to tell? Overcoming the monster? Rebirth? We’re on a Quest? Journey and return? Rising from the ashes?
Do we tell the brand story or do we seek to tell the individual’s story?
Are we a thought leader if so how? What information do we have to share that will be of benefit to them?